Twitter is a social networking site and the leading micro-blogging platform that allows users to create 140 character messages. These messages, or ‘Tweets’, are then delivered to the general Twitter population and more specifically to the Twitter feed of the people that have added you as a friend or that ‘Follow You’. These messages also remain on your Twitter profile page and are visible to anyone who visits your personal page.

Business uses for Twitter include:

• Post questions for quick answers and respond to others’ questions to establish your credibility and expertise
• Create links to your website or blog
• Keep current on industry update
• Participate in the community
• Network with like-minded people

Conversation Merchants will work with your company to:

• Develop a strategy to employ, maintain and build the Twitter account effectively and efficiently
• Assist in promoting and re‐distributing specific content.
• Share links to items of interest to your network.
• Provide consulting and training on best practices and third party application set‐up