A strategy is a long-term plan of action aimed at achieving a particular outcome. Tactics refer to the immediate actions taken to execute a strategy. While most of the marketers focus on the tactics that the Internet has afforded to marketing, the essential first step to executing any online campaign is in the planning: Strategy!

Where marketing once was seen as a one way broadcast channel, with customer wants and needs driven by focus groups, today effective marketing is based on a twoway conversation that happens person to person.

However, the Internet does not necessarily mean throwing out the rule book of marketing and business foundations and principles. Instead, the Internet provides a new environment in which to build on these principles. Profit is always, revenue minus cost. The Internet does not change that.

Our Digital Marketing Strategy & Consulting Service is focussed at increasing

• Personalisation
• Participation
• Peer-to-Peer Activation
• Predictive modeling

We help you understand the impact of your existing marketing strategies and work with you to plan, implement and track the enhancements required to sweeten the ROI. We develop an overall Integrated Digital Marketing Strategy, provide bespoke training, help specify and recruit for strategic media roles, design and implement listening and responding programmes, advise on crisis planning and provide ad-hoc marketing consultancy and advice.

To start a conversation, simply write to us at info (at) conversationmerchants (dot) com or share an assignment brief by Clicking here.